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The Run4It Podcast
Taking a broad but relaxed look at the world of running from the perspective of Run4It - one of the UK's leading specialist running retailers. We're bringing the latest news, gear reviews and interviews to help inspire runners of all abilities to improve their fitness, health, and wellbeing through running. If you want to get in touch to ask questions, give feedback or are interested in being on the show you can reach us at thepod@run4it.com.
The Run4It Podcast
Altra, with Andy Norman
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Chris Bradley, Finlay McAndrew / Andy Norman
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Episode 35
In this week's episode Chris and Finlay are joined by Andy Norman, UK sales manager for American footwear brand, Altra - whose shoes are known for their unique foot-shaped toe boxes.
Andy talks us through Altra's humble beginnings of doctoring shoes in a toaster oven to the rapidly expanding global footwear brand they've become. He also discusses the key points of difference Altra offer, as well as his own history with the brand, and how their shoes have improved his running.
Less pertinently (but very interestingly), Chris and Finlay discuss the results of this year's Man v Horse race and tee up a potential future outing.
To get in touch, email thepod@run4it.com.